Tuesday, November 22, 2011

Shop Small Movement

Saturday is Shop Small Saturday.  Last year was the first year for Shop Small.  Black Friday, which seems to have started already, is the biggest day of the year for retailers.  The newspapers are filled with Black Friday ads and it is a day that could mean make it or break it for their entire year.  We also have Cyber Monday which seems to be getting a jump start on Sundays too.  While people are waiting outside at 3:00 AM Friday morning to get that TV or what have you, this is also a very important time for small business owners. 

This Saturday, shop at local businesses.  They are the lifeblood of our community.  Make a pledge to shop at small businesses this Saturday.  If we all do it, it will be huge for our neighbors. 


Here is a letter to the editor that appeared in a Moultrie, Georgia newspaper.  I think it says it all.

MOULTRIE — Dear editor:

As the holidays approach, the giant Asian factories are kicking into high gear to provide Americans with monstrous piles of cheaply produced goods --merchandise that has been produced at the expense of American labor. This year will be different. This year Americans will give the gift of genuine concern for other Americans. There is no longer an excuse that, at gift giving time, nothing can be found that is produced by American hands. Yes there is!

It's time to think outside the box, people. Who says a gift needs to fit in a shirt box, wrapped in Chinese produced wrapping paper?

Everyone -- yes everyone gets their hair cut. How about gift certificates from your local American hair salon or barber?

Gym membership? It's appropriate for all ages who are thinking about some health improvement.

Who wouldn't appreciate getting their car detailed? Small, American owned detail shops and car washes would love to sell you a gift certificate or a book of gift certificates.

Are you one of those extravagant givers who think nothing of plonking down the Benjamines on a Chinese made flat-screen? Perhaps that grateful gift receiver would like his driveway sealed, or lawn mowed for the summer, or driveway plowed all winter, or games at the local golf course.

There are a bazillion owner-run restaurants -- all offering gift certificates. And, if your intended isn't the fancy eatery sort, what about a half dozen breakfasts at the local breakfast joint. Remember, folks this isn't about big National chains -- this is about supporting your home town Americans with their financial lives on the line to keep their doors open.

How many people couldn't use an oil change for their car, truck or motorcycle, done at a shop run by the American working guy?

Thinking about a heartfelt gift for mom? Mom would LOVE the services of a local cleaning lady for a day.

My computer could use a tune-up, and I KNOW I can find some young guy who is struggling to get his repair business up and running.

OK, you were looking for something more personal. Local crafts people spin their own wool and knit them into scarves. They make jewelry, and pottery and beautiful wooden boxes.

Plan your holiday outings at local, owner operated restaurants and leave your server a nice tip. And, how about going out to see a play or ballet at your hometown theatre.

Musicians need love too, so find a venue showcasing local bands.

Honestly, people, do you really need to buy another ten thousand Chinese lights for the house? When you buy a five dollar string of light, about fifty cents stays in the community. If you have those kinds of bucks to burn, leave the mailman, trash guy or babysitter a nice BIG tip.

You see, Christmas is no longer about draining American pockets so that China can build another glittering city. Christmas is now about caring about US, encouraging American small businesses to keep plugging away to follow their dreams. And, when we care about other Americans, we care about our communities, and the benefits come back to us in ways we couldn't imagine. This is the new American Christmas tradition. Forward this to everyone on your mailing list -- post it to discussion groups -- throw up a post on Craigslist in the Rants and Raves section in your city -- send it to the editor of your local paper and radio stations, and TV news departments. This is a revolution of caring about each other, and isn't that what Christmas is about?

Gerald Psalmond

Moultrie GA

2 comments:

Anonymous said...

Elaine, don't forget the Mt. Lebanon Golf Course sells gift cards.

John Ewing

Anonymous said...

Elaine - Thank you for posting this. It is an important message. Eric